Having an own field sales organisation is a large investment and engagement. The need to cover at least the major regions in the country drives costs and increases the pressure on sales volumes, building a barrier to taking the leap, especially for start-ups.
Typically there is a high risk of low attention for seafood products in a generic sales force portfolio due to low portolio assortment alignment.
The knowledge of and passion for seafood is ofter fairly low in a broad portfolio set-ups.
Seafood companies often need exposure to the fresh food shelf, chilled food shelf, deli counter, frozen food and ambient shelves. This builds complexity and requires deep knowledge in order to be successful.
Seafood producers often consider it difficult to control the direct sales to stores efficiently. If the sales force is to run the sales, full knowledge of daily price variations is needed. The sales force therefore typically needs to be supported by a back-office function for daily pricing and orders, which adds work and costs.
If products aren't centrally listed, the supplier must commit to delivering products to stores directly.
Logistics from producer to stores is expensive in a day-to-day supply chain as volumes per store for individual producers are low.
Individual producers often lack the market insights needed to take knowledge based or data driven decisions.
Knowledge collection is challenging as systems are not connected and all producers run their businesses linearly.
Active and continuous store processing at a fixed cost for your base portfolio
Progressive price reduction for the following portfolio items
Access to BlueMarket Basic platform — a digital platform for price and products management
Campaigns and special pricing pushes to selected customers
Full access to BlueMarket portfolio, giving you:
Full set of campaign management tools
Sales data
Priority in ad positioning
Warehouseing (in consignment)
Goods receipion, picking and distribution
Co-logistics for lower “last mile” costs
Several different in-store demo packages
Primary or secondary position in shared tastings
Co-exposures increasing the relevnce for all parties and utilizing a shared cost model
Blue Sales offers a digital platform (Blue Market) that functions as a "marketplace" where Blue Sales partners' products are exposed to the most relevant retail customers.
Blue Market contains a product database with links to product certificates.
Orders can be placed through the platform by customers, wholesalers, or sellers.
Producres have full access to their own data.
Our sales team drives the sale of your products to relevant independent retail stores in the metropolitan areas of Stockholm, Gothenburg, and Malmö.
Blue Sales salesmen take orders on-site in the store and convey them via Blue Market.
Ocean Demo offers you co-exposure (primary and complementary) that gives your products visibility at a reasonable cost through knowledgeable staff who are passionate about seafood.
Through Seafood Logistics, Blue Sales optimizes both warehousing and logistics. The co-distribution solution provides cost efficiency and a high level of service for our partners.
Blue Sales provides you with tailored strategies that maximize your sales within retail, together with cost-effective distribution.